[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.czis.cz\/trendy-v-marketingu-pro-rok-2020\/#Article","mainEntityOfPage":"https:\/\/www.czis.cz\/trendy-v-marketingu-pro-rok-2020\/","headline":"Trendy v marketingu pro rok 2020","name":"Trendy v marketingu pro rok 2020","description":"Lid\u00e9 se neust\u00e1le m\u011bn\u00ed a s t\u00edm souvis\u00ed i v\u00fdvoj jejich pot\u0159eb. Pokud nechcete ztratit sv\u00e9 klienty, mus\u00edte s nimi dr\u017eet krok, a i nad\u00e1le vytv\u00e1\u0159et poutav\u00fd a efektivn\u00ed obsah pro svou firmu. St\u00e1le v\u00edce lid\u00ed tr\u00e1v\u00ed sv\u016fj \u010das prohl\u00ed\u017een\u00edm str\u00e1nek na mobilu, ne\u017e sledov\u00e1n\u00edm televize. Ve\u0161ker\u00fd obsah digit\u00e1ln\u00edho marketingu se bude zam\u011b\u0159ovat na smartphony, […]","datePublished":"2020-02-01","dateModified":"2023-05-15","author":{"@type":"Person","@id":"https:\/\/www.czis.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.czis.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4c8347e48acde4b8838164e4b1c9b1c2409c44aff1922a8b9d7dd631b9ae52bb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4c8347e48acde4b8838164e4b1c9b1c2409c44aff1922a8b9d7dd631b9ae52bb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"czis.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.czis.cz\/wp-content\/uploads\/img_a371479_w4341_t1582869987.jpg","url":"https:\/\/www.czis.cz\/wp-content\/uploads\/img_a371479_w4341_t1582869987.jpg","height":0,"width":0},"url":"https:\/\/www.czis.cz\/trendy-v-marketingu-pro-rok-2020\/","about":["Byznys"],"wordCount":409,"articleBody":"Lid\u00e9 se neust\u00e1le m\u011bn\u00ed a s t\u00edm souvis\u00ed i v\u00fdvoj jejich pot\u0159eb. Pokud nechcete ztratit sv\u00e9 klienty, mus\u00edte s nimi dr\u017eet krok, a i nad\u00e1le vytv\u00e1\u0159et poutav\u00fd a efektivn\u00ed obsah pro svou firmu. St\u00e1le v\u00edce lid\u00ed tr\u00e1v\u00ed sv\u016fj \u010das prohl\u00ed\u017een\u00edm str\u00e1nek na mobilu, ne\u017e sledov\u00e1n\u00edm televize. Ve\u0161ker\u00fd obsah digit\u00e1ln\u00edho marketingu se bude zam\u011b\u0159ovat na smartphony, internetov\u00e9 slu\u017eby a video na soci\u00e1ln\u00edch s\u00edt\u00edch.Mezi hlavn\u00ed trend bude pat\u0159it video a \u017eiv\u00e9 p\u0159enosy na soci\u00e1ln\u00edch s\u00edt\u00edch. Video by nem\u011blo p\u0159es\u00e1hnout 2 minuty, to je optim\u00e1ln\u00ed \u010das, kdy jsou lid\u00e9 ochotni sledovat n\u011bco zaj\u00edmav\u00e9ho.Video neznamen\u00e1 pouze Youtube, ale velmi dob\u0159e funguje reklama a obsah na Facebooku. A\u017e 54% lid\u00ed, kte\u0159\u00ed sleduj\u00ed n\u011bjakou zna\u010dku nebo firmu, cht\u011bj\u00ed vid\u011bt video na jejich soci\u00e1ln\u00edch s\u00edt\u00edch. Pokud chcete komunikovat s va\u0161im publikem v re\u00e1ln\u00e9m \u010das zkuste Live stream na Facebooku nebo Instagramu. Uvid\u00edte, jak budou va\u0161i fanou\u0161ci r\u00e1di, \u017ee m\u016f\u017eou s v\u00e1mi komunikovat.Va\u0161i budouc\u00ed z\u00e1kazn\u00edci brouzdaj\u00ed internetem a mo\u017en\u00e1 hledaj\u00ed pr\u00e1v\u011b v\u00e1s. Je na \u010dase p\u0159izp\u016fsobit sv\u00e9 zpr\u00e1vy a uk\u00e1zat je klient\u016fm v ten prav\u00fd \u010das. Dejte jim obsah, kter\u00fd hledaj\u00ed v okam\u017eiku, kdy jej pot\u0159ebuj\u00ed. Je d\u016fle\u017eit\u00e9 zn\u00e1t sv\u00e9 publikum z hlediska demografick\u00e9ho, geografick\u00e9ho a tak\u00e9 mus\u00edte poznat jejich z\u00e1jmy a chov\u00e1n\u00ed na internetu. Pokud tohle zvl\u00e1dnete, ji\u017e v\u00e1m nic nebr\u00e1n\u00ed za\u010d\u00edt s personalizovan\u00fdm obsahem.U\u017e jste sly\u0161eli o chatbotu? Tento trend v komunikaci bude pokra\u010dovat i v tomto roce. Chatboti jsou obl\u00edben\u00ed d\u00edky jejich dostupnosti 24 hodin, 7 dn\u00ed v t\u00fddn\u016f a komunikuj\u00ed se z\u00e1kazn\u00edky v re\u00e1ln\u00e9m \u010dase a vy\u0159e\u0161\u00ed tak jejich po\u017eadavky ihned. Dal\u0161\u00ed v\u00fdhodou je, \u017ee si pamatuj\u00ed va\u0161i historii n\u00e1kupu a jsou trp\u011bliv\u00ed. Mnoho firem p\u0159e\u0161lo na syst\u00e9m chatbotu, nap\u0159. si m\u016f\u017eete objednat sd\u00edlenou j\u00edzdu s Lyftem pomoc\u00ed chatu na Facebook messengeru nebo Slacku. Lid\u00ed oce\u0148uj\u00ed, kdy\u017e na jejich dotazy odpov\u00edte ihned, a oni tak nemus\u00edte \u010dekat nebo hledat odpov\u011b\u010f brouzd\u00e1n\u00edm na internetu.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Trendy v marketingu pro rok 2020","item":"https:\/\/www.czis.cz\/trendy-v-marketingu-pro-rok-2020\/#breadcrumbitem"}]}]